Answer Every Call With An AI Receptionist

Missed calls are the most expensive thing in a trade business, and the easiest to ignore because you never see the job you lost. A caller who goes to voicemail usually just rings the next trade on the list. If you are on the tools all day, that could be several jobs a week walking straight to your competitors.

Gaffer's AI receptionist gives you a phone system that catches them.

A Proper Phone System, Built In

Gaffer includes a full VoIP phone system — a business number, call logs, menus, call queues and a softphone — so your calls are organised and tied to the right customer, not scattered across a personal mobile. You look and sound like a bigger, sharper operation, which matters more than it might seem when a customer is choosing between trades they have never met.

An AI That Answers When You Cannot

When you cannot pick up, Gaffer's AI receptionist answers the call, talks to the customer, takes their details and what they need, and books the job or logs the enquiry for you. Instead of a dead-end voicemail, the caller gets a helpful response and you get a job waiting in the system when you check your phone.

Never Lose The Details Again

Voicemails get transcribed to text, calls are logged against the customer, and voice notes can even be turned into jobs automatically. Nothing gets scribbled on a hand and lost — the details are captured and connected.

What Customers Actually Experience

From the caller's side, this feels like ringing a business with a proper front desk, not a sole trader who might be up a ladder. They get a friendly, helpful response, their details are taken accurately, and — critically — they are not left wondering whether anyone got their message. That single difference is often what separates the trade that gets the callback from the one that quietly loses the job.

Catch The Work You Are Losing Silently

• A full business phone system, built in
• An AI receptionist that answers and books when you are busy
• Voicemail transcription and call logging
• Fewer missed calls, more booked jobs

FAQs

Does the AI receptionist replace me answering calls entirely?

No, it is there for when you genuinely cannot answer — on the tools, driving, or after hours — so calls are still caught rather than lost, without requiring you to pick up every single one.

Can customers tell they are speaking to an AI?

The AI is designed to have a natural, helpful conversation and gather the details a real receptionist would, though it is there to support your business, not to pretend to be something it is not.

What happens to the information the AI collects?

It is logged directly against the customer and turned into a booked job or a clear enquiry waiting for you, so nothing needs re-entering by hand.

Do I need special hardware for the VoIP phone system?

No, it works through the app on your existing phone, with no separate handset or hardware required.

Every missed call is a job you will never know you lost. Try Gaffer free for 14 days and stop losing them.