Follow-ups that run themselves and stop on a reply
Multi-step workflows that run themselves.
Part of automations & ai in Gaffer, which replaces a to-do list of follow-ups nobody gets to.

The follow-ups you never get round to, done every time.
Quote chasers, invoice reminders, review requests, service-due rebooking and win-back sequences run on their own. An AI assistant drafts replies, RAMS and quotes from photos.
It is like having an admin who never forgets, for the price of a round of coffees.
Automation sequences are one of the 8 things in automations & ai. See the rest →
- Multi-step sequences of texts and emails triggered by something happening
- Quote sent, quote gone quiet, job completed, invoice overdue, certificate expiring
- Steps wait a set number of days and stop automatically when the customer responds
- Every send is logged, so you can see exactly what a customer has received
Step 06 of the job: paid
The customer pays by card, Apple Pay or Direct Debit. Xero or QuickBooks are updated. A review request goes out. And eleven months later, the annual service reminder books the next job.
Automations & AI is where automation sequences sits, and that is the step it shows up in most. The rest of the job — quoting, scheduling, certificates, invoicing and payment — runs in the same system, on the same record. See the whole job →

What are automation sequences for?
Multi-step sequences of texts and emails triggered by something happening Quote sent, quote gone quiet, job completed, invoice overdue, certificate expiring
Will it send things to my customers without asking me?
Only the sequences you switch on, and you decide which. Everything sent is logged against the customer so you can see exactly what they received and when.
Can I change the wording?
All of it. The templates ship written in plain English so they work on day one, and every one of them is editable — most businesses change a few lines and leave the rest.
Which plan is it on?
Every paid plan. Automation sequences is included for unlimited users at no extra cost — the monthly, annual and lifetime plans differ only in how you pay.
The rest of Automations & AI
All 8 →- Ask questions about your own jobs and money
- Reminders go out before you remember to send them
- See exactly what your automations did
- One stream for everything with an expiry date
- Enrol a quote and let the chasing run itself
- Photograph a receipt and the expense writes itself
- Ask for the review while they are still pleased
Put automation sequences to work.
Full platform, 14 days free, no card needed. Set up in an afternoon, import your customers in a few clicks, and send your first quote today.
Founding members: first 100 businesses get 50% off every paid plan, for as long as they stay subscribed.