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Grow without hiring

See which channel actually pays for itself

Revenue by lead source.

Part of reporting & analytics in Gaffer, which replaces waiting for the year-end accounts.

Reporting & Analytics in Gaffer
The area it belongs to

Know which jobs make money before the year-end accounts tell you.

Revenue, profit per job, win rate, cash-flow forecast and customer acquisition — built-in reports plus a report builder for the question nobody thought to ask.

Price the next job on what the last one actually cost.

Customer acquisition report is one of the 7 things in reporting & analytics. See the rest →

What you get
  • New customers over a date range, grouped by where they came from
  • Revenue invoiced against each source, not just a count of customers
  • Anything with no recorded source shows as direct rather than disappearing
  • Answers which channel is actually paying for itself
Where it fits

Step 06 of the job: paid

The customer pays by card, Apple Pay or Direct Debit. Xero or QuickBooks are updated. A review request goes out. And eleven months later, the annual service reminder books the next job.

Reporting & Analytics is where customer acquisition report sits, and that is the step it shows up in most. The rest of the job — quoting, scheduling, certificates, invoicing and payment — runs in the same system, on the same record. See the whole job →

Step 06 of a job in Gaffer: Paid, reconciled, reviewed, rebooked
Common questions

About customer acquisition report

Something else? support@rungaffer.com

What is customer acquisition report for?

New customers over a date range, grouped by where they came from Revenue invoiced against each source, not just a count of customers

How accurate is profit per job?

As accurate as what goes in: labour from recorded time, materials from what was actually added, expenses and subcontractor cost against the job. It will not guess at overheads you have not told it about.

Can I get the numbers out?

Every report exports to CSV, and the report builder lets you pick your own fields and filters. Your accountant gets a file, not a screenshot.

Which plan is it on?

Every paid plan. Customer acquisition report is included for unlimited users at no extra cost — the monthly, annual and lifetime plans differ only in how you pay.

Put customer acquisition report to work.

Full platform, 14 days free, no card needed. Set up in an afternoon, import your customers in a few clicks, and send your first quote today.

Founding members: first 100 businesses get 50% off every paid plan, for as long as they stay subscribed.