Find out which enquiry form actually converts
Views, submissions and conversion.
Part of leads & booking in Gaffer, which replaces a voicemail box and a contact form that emails you.
Enquiries land themselves — and get answered in seconds.
A booking form or widget on your website drops every lead into a pipeline, replies instantly by text or email, and tells you where it came from so you know which advertising actually works.
The 9pm enquiry gets an answer at 9pm, not tomorrow when the customer has already booked someone else.
Lead form analytics is one of the 6 things in leads & booking. See the rest →
- Views and submissions counted per form, so two forms can be compared honestly
- Conversion rate per form, and totals across every form you run
- Campaign, source and medium captured on each enquiry the form produces
- Shows whether a form is not being seen or is being seen and abandoned
Step 01 of the job: enquiry
A customer fills in your booking form at 9pm. Gaffer creates the lead, texts them back within seconds, tells you where the enquiry came from, and puts it in your pipeline before you have even seen it.
Leads & Booking is where lead form analytics sits, and that is the step it shows up in most. The rest of the job — quoting, scheduling, certificates, invoicing and payment — runs in the same system, on the same record. See the whole job →
What is lead form analytics for?
Views and submissions counted per form, so two forms can be compared honestly Conversion rate per form, and totals across every form you run
Will the automatic reply sound like me?
It is your wording, not ours. The reply is a template you write once and can change whenever; the only thing Gaffer insists on is that it goes out in seconds rather than in the morning.
What about enquiries that come by phone?
Log the call as a lead in a few taps, or let the optional VoIP line and AI receptionist take the ones you cannot answer and create the enquiry for you. Either way it lands in the same pipeline as the web ones.
Which plan is it on?
Every paid plan. Lead form analytics is included for unlimited users at no extra cost — the monthly, annual and lifetime plans differ only in how you pay.
Put lead form analytics to work.
Full platform, 14 days free, no card needed. Set up in an afternoon, import your customers in a few clicks, and send your first quote today.
Founding members: first 100 businesses get 50% off every paid plan, for as long as they stay subscribed.