See which advert produced the lead and the revenue
See which marketing actually works.
Part of leads & booking in Gaffer, which replaces a voicemail box and a contact form that emails you.
Enquiries land themselves — and get answered in seconds.
A booking form or widget on your website drops every lead into a pipeline, replies instantly by text or email, and tells you where it came from so you know which advertising actually works.
The 9pm enquiry gets an answer at 9pm, not tomorrow when the customer has already booked someone else.
UTM lead tracking is one of the 6 things in leads & booking. See the rest →
- Campaign, source, medium, content and term captured on every enquiry from your website
- Tells you which advert, listing or post produced the lead, not just that a lead arrived
- Carried through to the job and the invoice, so you can see revenue by source
- Stops advertising spend being a matter of opinion
Step 01 of the job: enquiry
A customer fills in your booking form at 9pm. Gaffer creates the lead, texts them back within seconds, tells you where the enquiry came from, and puts it in your pipeline before you have even seen it.
Leads & Booking is where UTM lead tracking sits, and that is the step it shows up in most. The rest of the job — quoting, scheduling, certificates, invoicing and payment — runs in the same system, on the same record. See the whole job →
What is UTM lead tracking for?
Campaign, source, medium, content and term captured on every enquiry from your website Tells you which advert, listing or post produced the lead, not just that a lead arrived
Will the automatic reply sound like me?
It is your wording, not ours. The reply is a template you write once and can change whenever; the only thing Gaffer insists on is that it goes out in seconds rather than in the morning.
What about enquiries that come by phone?
Log the call as a lead in a few taps, or let the optional VoIP line and AI receptionist take the ones you cannot answer and create the enquiry for you. Either way it lands in the same pipeline as the web ones.
Which plan is it on?
Every paid plan. UTM lead tracking is included for unlimited users at no extra cost — the monthly, annual and lifetime plans differ only in how you pay.
Put UTM lead tracking to work.
Full platform, 14 days free, no card needed. Set up in an afternoon, import your customers in a few clicks, and send your first quote today.
Founding members: first 100 businesses get 50% off every paid plan, for as long as they stay subscribed.